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Most aspiring professional wrestlers—both men and women—attend special wrestling schools, where they learn wrestling and entertainment skills. Dozens of these schools operate throughout North America. Most are run by retired professional wrestlers such as Bill Anderson, Killer Kowalski, and Larry Sharpe. Many people enroll in professional wrestling schools, but only a few are skilled and determined enough to complete the course and become professional wrestlers.

In school, a wrestler learns holds and moves such as a headlock, in which the wrestler grips the arm around the opponent’s head or neck. Because wrestling is so physically intense, the wrestler also learns how to decrease the danger of becoming injured while falling or being hit by another wrestler. And most importantly, a wrestler takes a stage name, adopts a character to use in bouts, and learns how to represent this character as a villain at whom the audience boos, or as a hero for whom they cheer.

Wrestling matches are arranged by a team of writers and producers called bookers. Many bookers are retired wrestlers who want to stay in the business. The bookers write short-range, medium-range, and long-range scenarios for the wrestlers. The scripts plot out how the wrestler’s career will progress. The writers also plan how individual matches will be fought, although the scripts do not spell out every move. For example, the scenario of a match may tell the wrestlers how long a match should last and who should win with what move, but the wrestlers themselves improvise most of the match’s details.

Wrestling events are run by promoters. Some promoters own an entire organization such as the World Wrestling Federation (WWF) or World Championship Wrestling (WCW). Other promoters simply work for an organization. The promoters publicize events through television ads, magazines, and the Internet. In addition, the promoters arrange press interviews about their organizations or the wrestlers they employ. Top wrestlers appear on television entertainment shows, and this publicity has helped make professional wrestling a part of American popular culture.